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ahlma

Concept, design, and curation of products and packaging for the Ahlma brand.

During three years — from 2017 to 2020 — I worked at AHLMA, a project by Reserva with creative direction by André Carvalhal, aimed at producing fashion products with the minimal environmental impact. There, I developed products for the SUPERNOVA line, including home goods, cosmetics, stationery, and more. In addition to AHLMA products, I curated brands for resale and collaborations, always focusing on sustainability and/or increasing visibility for small Brazilian producers. In my final year with the brand, I also began developing accessories such as shoes, bags, and jewelry. The products were sold at the Rio Sul Shopping Mall, Leblon Shopping Mall, AHLMA Academy (a street store in Leblon), the Rua da Consolação store in São Paulo, and on e-commerce. The brand ceased operations in February 2020.


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